



Changing your website URL is a structural change, not a cosmetic one, and if handled incorrectly, it can be one of the most expensive mistakes a business can make. To prevent an SEO disaster, you must transfer your accumulated authority and link equity by eliminating uncertainty for search engines. We break down the disciplined plan for success, starting with a complete URL inventory (to avoid missing orphaned pages with valuable backlinks) and mapping every old page to its new destination.